Can Comcast Compete With Apple And Amazon’s Movie Sales To Consumers?

Cable companies are notoriously tin-eared when it comes to dealing with consumers. But Comcast hopes to show that it can win movie-lovers’ hearts and cash by selling electronic versions of films and TV shows — a business that’s now dominated by Apple’s iTunes and Amazon. The cable giant should begin to sell a few hundred movies and TV shows movies and TV shows to its 20M Xfinity digital customers by year end, I’m told. (The industry term for this is Electronic Sell-Through, or EST.) The main selling point is that Comcast subs will be able to buy the content via their set top boxes, and watch on their TV sets, without the need for an additional device to link them to the Web. Adding cable or satellite companies to the retail mix is “really going to open up amazing opportunities,” Lionsgate CEO Jon Feltheimer told analysts last week, teasing Comcast’s expected announcement. (more…)

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