Eric Garcetti said today at the Hollywood Chamber of Commerce’s second annual State of the Industry Conference that he is serious about getting state politicians to expand California’s $100 million annual Film/TV Tax Credit program. “We are going to go to Sacramento and storm that place like you’ve never seen before,” L.A.’s mayor said. In place since 2009, the current program “should be expanded because it makes good business sense,” he added. Garcetti also told the crowd that he wanted to launch a campaign to show people how production in LA benefits all businesses in the city. His remarks came after various speakers from both the industry and Sacramento criticized the current $100 million annual lottery system program as unstable, unrealistic and providing too little money.
“We can reverse this,” said LA Film Czar Tom Sherak today of runaway production after being introduced by the mayor. “Can we reverse it 100%? No, but we can reverse some production from going to other states, other cities and other countries,” he added. While offering no specifics, the former AMPAS President stressed — as he has before — that the heart of his argument is middle-class jobs.