RATINGS RAT RACE: ‘Mike & Molly’ Slips In Week 2, ‘Broke Girls’ Inches Up As New CBS Monday Settles In, ‘Voice’ Up, ‘Dance’ Down

Here is one problem with the current broadcast comedy series — there are too many “hammock” shows that do respectable business with a strong lead-in but not enough tentpole comedies to hold those comedy tents that are popping up all over the schedule. CBS has that problem with its Monday lineup. 2 Broke Girls, which was red hot airing in the hammock 8:30 PM slot in its first season, was promoted to the 9 PM anchor slot last fall. It gradually lost steam. Its decline was accelerated this fall to a point where CBS decided to put the show back at 8:30 PM for much needed rehab. The move has worked well for 2 Broke Girls, which immediately rebounded. Last night, it inched up another tenth to a 2.7 in adults 18-49, only a tenth from its season high posted by the September opener. That despite its lead-in, How I Met Your Mother (3.1), being down 9% week to week. It still was CBS’ highest rated program of the night. Therein lies the problem. Another comedy, which has done perfectly fine as a “hammock” show at 9:30 PM, Mike & Molly, was assigned the 9 PM slot. In its season premiere last week, Mike & Molly logged its lowest-rated opener but still held onto its 2 Broke Girls lead-in. Last night, the comedy starring Melissa McCarthy (2.2) fell 15% from last Monday’s debut and 19% from its lead-in. The ratings slide continued with Mom (1.9, down 5% to tie its lowest fast national to date) and Hostages (1.1, flat and tied for series low). (more…)

This article was printed from https://deadline.com/2013/11/ratings-rat-race-mike-molly-slips-in-week-2-broke-girls-inches-up-as-new-cbs-monday-settles-in-voice-up-dance-down-633264/