EXCLUSIVE: Last Vegas producer Amy Baer has launched Gidden Media, and the former CBS Films head and senior Sony Pictures executive gets off the ground with a batch of projects and a 7-figure development fund raised through a consortium of private investors. Baer will do what she does best, which is to invest the time nurturing material through the development process and then shop the results for feature films and longform television. Baer got her first taste of producing when she exited CBS Films two years ago to join Laurence Mark and Joe Drake on Last Vegas, the Jon Turteltaub-directed comedy that crossed the $33 million mark in its second weekend, with Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline starring for CBS Films.
Baer gets underway with several promising projects at Gidden, including some that she developed during her long stint at Sony. After starting her career working for late CAA agent Jay Moloney, Baer moved to TriStar in 1992 and worked her way up until she left to form CBS Films as president/CEO in 2007. Baer said she never forgot the unmade projects she shepherded all those years. Like a cop who won’t give up on a cold case, she approached her former Sony colleagues, who are letting her run with several stuck projects with great scripts. One is Endurance, the survival story of polar explorer Ernest Shackleton, who rescued his entire crew in 1916 after his ship got trapped in ice for over a year while attempting to cross Antarctica. I wrote about this film numerous times over the years, but it never made it to the start line at Sony as a feature. Baer is going to get made as a limited series by Sony Pictures Television. Wolfgang Petersen, who has been trying to make this movie for over a decade, is producing and directing a script by Steve Zaillian. Viking’s Alan Gasmer will also produce. (more…)