“We have a huge market and we want to share it with you,” said Zhang Xun, President of China Film Co-Production Company today at the U.S./China Film Summit in downtown L.A. However, Xun warned the crowd that successful Hollywood co-production in China requires a shift in the kind of Chinese characters American films depict. “We want films that are heavily invested in Chinese culture, not one or two shots,” she said, referencing films like Disney/Marvel’s Iron Man 3 without mentioning them by name. “We want to see positive Chinese images. China has been opening up for 30 years and I think both U.S. and Chinese screenwriters want to write positive images,” Xun added, citing that there are still too many depictions of Chinese roles as drug dealers or criminals. A department of the Chinese government, the CFCC, is in charge of all administration and coordination for foreign film co-production. Last year, several films like Expendables 2, Cloud Atlas and Looper were hoping for co-production status but ended up hitting the big screen in China as purely foreign imports.
Xun’s remarks in a translated Q&A came after a morning of panels for the fourth annual confab. Running for a full day for the first time, the U.S./China Film Summit ends with a gala dinner tonight. Studios such as Warner Bros, Fox, Paramount and DreamWorks Animation are serving as sponsors of the event and execs from the likes of DWA and Vintage Roadshow Asia are participating Organizers announced today that they would soon start holding quarterly events on topics such as foreign sales in China and doing post production in the Middle Kingdom. AFM, which gets underway tomorrow in Santa Monica, will see a record influx of Chinese companies and execs, with more than 100 distributors and producers from more than 50 companies. (more…)