NBC’s Bob Greenblatt On Being Provocative – And Trying To Bring The Network Back

Reporting from Jerusalem

NBC entertainment chairman Bob Greenblatt took a trip around the dial of his previous posts, and his current one, this morning at the Innovative TV conference that’s organized here by Israel’s Keshet Media Group. The former Fox and Showtime exec was praised for the success of NBC’s hot freshman The Blacklist, and noted that the network “used to be one of the most innovative, acclaimed networks in America. We’re trying to bring that back.” In September, Greenblatt’s NBC contract was renewed through 2017, a vote of confidence for the exec just days before the start of the new broadcast season. He tossed kudos to NBC parent Comcast today, quipping that NBC “used to be owned by GE, a company that made airplane parts.”

But moving from cable to broadcast came with its own set of trials, he said, after a series of clips was played from Six Feet Under, the HBO show he exec produced, and Dexter, Showtime’s recently ended serial killer hit. “We’re in the process of trying to figure out what is the next stage of broadcast TV. We compete with cable every day. Network shows have kind of gotten safe and predictable and a little old-fashioned… We have to be provocative and do things to surprise people.” NBC “is a great network” thanks to its history with shows like Seinfeld, ER, Friends, St Elsewhere and Hill Street Blues, which were “innovative. But, there’s certain things we can’t do,” Greenblatt said before adding, “I don’t look at is as handcuffs; those limitations can ultimately be a good thing.” (more…)

This article was printed from https://deadline.com/2013/11/nbcs-bob-greenblatt-on-being-provocative-and-trying-to-bring-the-network-back-626451/