Dallas Buyers Club cinched the top spot in the Specialty Box Office, grossing over $264K, averaging a strong $29K-plus in 9 theaters this weekend. The Toronto debut starring Matthew McConaughey, Jared Leto and Jennifer Garner is based on the true story of Ron Woodroof who took on the medical establishment illegally importing promising drugs from abroad after learning he was HIV-positive.
“The word-of-mouth is stimulating the box office momentum which we see in the big increase from Friday to Saturday,” noted Focus Sunday. “Dallas experienced a strong increase in box office on Saturday with a 71% overall bump from Friday to Saturday. Yesterday’s increase is a strong indication that the film’s popular and box office momentum is working well. Grosses in the U.S. houses are strong with Dallas the #1 ranked film in 4 of the 6 opening houses.” Focus added that “smart-house films” historically increase in the upper 40% range from Friday to Saturday.
The distributor had more flush results from The Place Beyond The Pines earlier this year, grossing over $279 in 4 theaters in April, averaging nearly $70K. Had Dallas only opened in its 6 U.S. theaters, the average would have been $35K. The film also bowed in 3 Canadian locations this weekend. The result is an auspicious send off to the “Specialty” incarnation of Focus lead by James Schamus. (more…)