Ratings Rat Race: ‘Dracula’ & ‘Grimm’ Drop

After a solid launch last week, new NBC vampire drama Dracula (1.3 rating in adults 18-49) tumbled 28% in Week 2. Ironically, vampires contributed to Dracula’s big dropoff. A Why We (Heart) Vampires special at 8 PM logged a paltry 0.7 in 18-49, half of what NBC’s Friday night opened with last week when slot regular Dateline (1.3) was on. The lousy 8 PM anchor took a bite from the rest of the lineup — Grimm (1.5) at 9 PM was down 17% from its season premiere last week, followed by Dracula. Grimm still ranked as the top scripted show of the night in 18-49, and both NBC dramas are big DVR gainers (last week’s openers grew by 58% and 56%, respectively, in Live+3)

CBS‘ dramas are nothing if not consistent. They held steady against the new 9-11 PM drama competition on NBC last week, and were again on par this week — Blue Bloods (1.3) even with last week and Hawaii Five-0 (1.3) down a tenth. To put things in perspective, while Blue Bloods and Dracula tied in 18-49 in the 10 PM hour, Dracula only drew 3.4 million viewers, less than a third of Blue Bloods‘ 10.7 million. At 9 PM, Grimm edged Hawaii by .2 in 18-49 with half of the audience (4.95 million vs. 9.61 million). CBSUndercover Boss (1.4) continues its wild ride this fall. After that big 38% surge on Oct. 18, the reality series has posted a second consecutive double-digit drop (13%). CBS once again was the most watched program of the night with 9.7 million. (more…)

This article was printed from https://deadline.com/2013/11/ratings-rat-race-dracula-grimm-drop-625952/