Book Publisher Macmillan Bolsters Film Shingle Run By Brendan Deneen

Macmillan Publishers has strengthened its commitment to shepherding film and TV adaptations of its book titles by forming Macmillan Entertainment. The division will be run by executive editor Brendan Deneen, who has been an editor since 2010 at the St. Martin’s Press imprint Thomas Dunne Books. This isn’t exactly a big revelation, considering that Deneen has been setting up film projects for Macmillan since 2010, when book, magazine and newspaper publishers really started seeing the revenue potential of holding onto ancillary rights and sharing in the riches of option deals.

Related: Macmillan Publishers Starts Film/TV Unit

Deneen came to publishing from the film business, starting as a development/production executive for Scott Rudin and for Bob and Harvey Weinstein. The label already has projects at MGM, Legendary Pictures, Sony Pictures Television, BenderSpink, and The Weinstein Company, among others. Editors throughout Macmillan are generating original ideas in conjunction with Macmillan Entertainment, developing them first as books and then into multimedia ventures, especially film and television. Macmillan Entertainment also works with literary agencies, negotiating film and TV deals on their behalf and assisting the creative development of existing and forthcoming Macmillan books into feature films and/or television series. (more…)

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