CBS Weighs 24-Hour Digital News Service

The network is talking to three distributors about carrying a service that would include content from CBS’ existing news staff and its archives, I’m told. But planning is still in the early stages, and likely will be shaped when CBS decides whether it would be more lucrative to go on traditional pay TV or — more likely– just online. BuzzFeed’s Peter Lauria first reported the story. The initial thinking seems to be that CBS should have a strong presence on the Web, possibly in partnership with companies that have their own TV-related platforms such as Microsoft’s XBox or Sony’s PlayStation. In any case, it would be separate from web sites for CBS News and its shows. CBS is a laggard in the news channel business, behind CNN, MSNBC, Fox News and even ABC which partnered with Univision in this week’s launch of Fusion, an English-language news channel that targets Hispanic viewers. This is a “pet project” for CBS News President David Rhodes with support from CBS Interactive President Jim Lanzone.

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