Fusion Launches With Corporate Dance Video & Obama Interview: Video

Interviews today with President Obama and controversial Arizona sheriff Joe Arpaio officially launched Fusion with a special edition of the new America With Jorge Ramos. Actually, Fusion kicked off three minutes beforehand at 3:57 PM PT with a hip swiveling music video featuring actors playing CEO Isaac Lee and other senior executives plus various real hosts from the network. Amidst the dancing around the office and cameos by Barbara Walters and Diane Sawyer, the Fusion employees lyrically proclaimed themselves “the corporate godchild of ABC-Disney and Univision” that will “offer world class reporting with a pop culture theme.” Still, the dance video aside, ABC and Univision’s Fusion was very traditional in its first hour for a joint venture aimed at young English-speaking Hispanics and millennials. The dance routine was followed with a more sober intro by Ramos promising to “challenge the people that make the news” and asking “Why is the government spying on us and foreign leaders?” Then Fusion went straight into a traditional cable news show with interviews, produced segments, talking heads and a taped interview with Texas Senator Ted Cruz.

Related: Fusion Unveils Plans For Nightly Sports Talk Show
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This article was printed from https://deadline.com/2013/10/fusion-launches-with-corporate-dance-video-obama-interview-622129/