IMAX Deepens Involvement With High End Home Entertainment By Partnering With PRIMA Cinema

LOS ANGELES, Oct. 28, 2013 — As part of a broader strategy to expand The IMAX Experience® in the home, IMAX Corporation (NYSE: IMAX; TSX: IMX) today announced it has acquired a stake and a significant option position in PRIMA Cinema Inc., whose proprietary systems transmit current theatrical releases from powerhouse studios like Paramount Pictures and Universal Pictures in a highly encrypted, location-sensitive fashion for secure home viewing.

IMAX plans to integrate the PRIMA Cinema technology into the IMAX® Private Theatre and other potential platforms, enhancing the image and sound of the content through its digital re-mastering (IMAX DMR®) process, which enables IMAX customers to access current theatrical releases of the highest possible quality. (more…)

This article was printed from https://deadline.com/2013/10/imax-deepens-involvement-with-high-end-home-entertainment-by-partnering-with-prima-cinema-621623/