Specialty Box Office: NC-17 Import ‘Blue Is The Warmest Color’ Scores Solid Open

After the Palme d’Or, public spats and talk about “that scene,” Cannes Palme d’Or winner Blue Is The Warmest Color opened with solid numbers this weekend in New York and L.A. The feature grossed just over $101K in 4 theaters, for a $25,279 average – easily the highest of the weekend and one of the year’s highest for a foreign-language film.

Sundance Selects said it was “thrilled” by Blue‘s performance and that the drama about two young women who fall in love appealed across genders this weekend. “From the moment it screened in Cannes to its opening engagements here in the United States the film has received enormous publicity and critical acclaim for the film and for the lead actresses’ performances,” said IFC Films/Sundance Selects’ Mark Boxer Sunday. “Now filmgoers in New York and Los Angeles have had the opportunity to see what generated so much excitement and controversy and the turnout was quite impressive in a very crowded marketplace.”

Related: Palme d’Or Winner Ineligible For Foreign Language Category
Why Wild Bunch Wouldn’t Budge On ‘Blue Is The Warmest Color’ Release For Oscar Eligibility

Blue opened stateside with an NC-17, though NYC’s IFC Center very publicly said it would admit high schoolers to the film. The title also trumped last year’s Best Foreign Language Oscar winner and fellow Palme d’Or winner Amour, which had a $22,755 in 3 locations last December. That film went on to gross over $6.7 million in the U.S. (more…)

This article was printed from https://deadline.com/2013/10/box-office-blue-is-the-warmest-color-the-square-621276/