RATINGS RAT RACE: ‘Dracula’, ‘Grimm’ Openers Solid; ‘The Carrie Diaries’ Soft In Return; ‘Shark Tank’ Hits Viewership High

Genre is working well for NBC on Fridays. New vampire drama Dracula opened with a 1.8 rating among adults 18-49 at 10 PM last night, tying the third season premiere of supernatural crime drama Grimm as the two highest rated scripted programs of the night and second highest overall behind ABC‘s Shark Tank (2.0). Despite airing on the low trafficked Friday night, which is traditionally older skewing, Dracula ranked as the No.2 launch for a 10 PM drama in 18-49 this fall behind NBC’s The Blacklist (tied with CBS Hostages). It logged the best 18-49 result for a Friday drama debut since Grimm in October 2011 (2.1). Grimm was even with its Friday premiere last fall (The show’s second series premiere aired on Monday to a 2.0). With Dateline at 8 PM (1.3) flat with last week, NBC won the night in 18-49. (more…)

This article was printed from https://deadline.com/2013/10/ratings-rat-race-dracula-grimm-openers-solid-the-carrie-diaries-soft-in-return-shark-tank-hits-viewership-high-620954/