MTV Boasts Binge-Viewing App Plans For New ‘Wait Til Next Year’

MTV today said it has become the first network to pre-release an entire season of a series exclusively on an app. Viewers can watch all 12 episodes of the new docu-drama Wait ‘Til Next Year via the MTV app — available on iPhone, iPad and Xbox 360 for Xbox Live Gold members in the U.S. — a week before its TV premiere Friday, November 1 at 8 PM ET/PT. Wait ‘Til Next Year follows one season on and off the football field for the Lincoln Park Railsplitters, a team that’s lost 43 consecutive games over the course of a 5-year losing streak. it centers on the players, cheerleaders, parents and fans who are all on a collective mission to do the one thing no one expects them to do: win. This marks the latest experiment by Viacom Music and Logo Group aimed at providing exclusive content within its brand apps. The  MTV app saw an 82% increase in install week over week when MTV launched a “flock-to-unlock” initiative tied to its Miley:The Movement documentary in which fans banded together to tweet #UnlockMiley to access two new clips from the docu exclusively through the app. Earlier this week, MTV’s cable cousin VH1 made its biopic, CrazySexyCool: The TLC Story, exclusively available in the newly launched VH1 app for a week following its televised premiere and encore. (more…)

This article was printed from https://deadline.com/2013/10/mtv-boasts-binge-viewing-app-plans-for-new-walt-til-next-year-620160/