NUVOtv Taps Cable Marketing Vet Laura Masse As EVP

In the newly created position, Laura Masse will oversee all marketing for NUVOtv, the English language network that targets young Latinos. Masse will be responsible for brand strategy, creative services, on-air promotion, consumer marketing, corporate communications as well as the network’s digital presence across platforms. She is based in Los Angeles and reports to NUVOtv CEO Michael Schwimmer. Before joining NUVOtv, Masse founded LBM, a marketing consultancy whose clients included AMC Networks, Madison Square Garden, The Rockettes and RLTV.

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