NBCUniversal and Comcast Name Maggie McLean Suniewick SVP Strategic Integration

NBCUniversal and Comcast have named Maggie McLean Suniewick their SVP Strategic Integration. She will spearhead NBCUniversal’s key “Symphony” initiatives across the company’s properties and with Comcast Corp, which owns NBCU. By “Symphony,” Comcast is referring to the companwide marketing initiative to promote upcoming NBCU programming, movies and events, including the Olympics, as well as Comcast’s products and services, across the portfolio to drive awareness and help connect with consumers. In addition, Symphony projects include major strategic initiatives like the conglom’s TV Everywhere efforts. Suniewick will report to NBCU CEO Steve Burke and Neil Smit, President and CEO of Comcast Cable and EVP of Comcast Corp. From today’s announcement: (more…)

This article was printed from https://deadline.com/2013/10/nbcuniversal-and-comcast-name-maggie-mclean-suniewick-senior-vp-strategic-integration-612954/