UPDATED: Alec Baldwin’s MSNBC Talker Premieres Up In Viewers, Mixed In Demo

UPDATED, 4 PM: The premiere of Up Late With Alec Baldwin, Alec Baldwin’s interview show on MSNBC, logged an average of 654,000 viewers on Friday — up 53% compared with the time slot’s take one week earlier. The Hollywood A-lister clocked 172,000  viewers in the news demo, a 7% drop compared with MSNBC’s performance in the hour one week earlier with an episode of MSNBC Investigates. Which means Baldwin either skewed older than MSNBCI — or younger. Looking across four weeks, however, Baldwin’s numbers in both viewers and in the demo show improvement — 18% in the news demo.

Meanwhile, MSNBC has named Jonathan Larsen the EP of Up Late With Alec Baldwin.

This article was printed from https://deadline.com/2013/10/alec-baldwin-betters-msnbc-in-debut-but-trounced-by-fnc-610963/