RATINGS RAT RACE: NFL ‘Sunday Night Football’ & MLB Up On Big Sports Night, CBS & ABC Shows Hit Lows

Yes, The Walking Dead was back on cable but it was an even split on the Big 4 between sports and non-sports last night – and, like the Dallas Cowboys and the Red Sox, sports won. In terms on NBC’s Sunday Night Football (7.3/18), it wasn’t quite the rout of last week’s 49ers 34-3 win over the Texans, but Dallas beat the Washington Redskins a pretty convincing 31-16 Sunday thanks to Dwayne Harris and a very solid defense. Easily the No 1. show on Sunday, the game was up 28% in fast nationals over last week. The SF/Houston game rose to 7.0/19 in finals last week. Between 8:30 PM and 11 PM, last night’s game was watched by 19.65 million viewers. Last night’s Cowboys/Redskins game got a 13.5/22 in metered markets. That’s up 7% from Week 6 last year and up 21% over the comparable week in 2011. Up against Boston vs. the Detroit Tigers on Fox, last night’s Sunday Night Football was also the best MM result for a primetime NFL game against a MLB Championship game since October 13, 1997. Not unexpectedly, Dallas was the top local market for the NFL match-up on Sunday. With a 35.5/52, DC was No. 2 with a 34.1/52 with Richmond (32.7/45, Norfolk (25.4/35) and San Antonio (25.1/39) filling out the top 5. Fast affiliate ratings are not time zone adjusted, so expect Sunday’s sports numbers to change later in the day. With a 6.0/16 rating and 16.032 million watching, NBC topped the night with Fox coming in the No. 2 spot with a 3.6/9 rating and 11.36 million viewers.
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This article was printed from https://deadline.com/2013/10/nfl-sunday-night-football-mlb-boston-red-sox-detroit-tigers-tv-ratingscbs-abc-lows-610933/