Gravity just became IMAX‘s highest-grossing second weekend title ever, but French moviegoers won’t get to see it in the format when the Warner Bros hit bows in France on October 23rd. That’s because Amélie helmer Jean-Pierre Jeunet‘s 3D The Young And Prodigious T.S. Spivet has staked out the only slots at the country’s five IMAX locations. Spivet comes out on October 16th, a week before Gravity, and is expected to stay in place until Thor: The Dark World moves in on October 30th. So how did a film that lends itself so completely to the IMAX experience find itself without a window in France?
Gaumont, the studio behind Jeunet’s English-language Spivet, has a deal with IMAX for the film to be released locally and internationally in its immersive format. The pact follows IMAX’s collaboration with Pathé’s 2012 French comedy Houba! On The Trail Of The Marsupilami, as the company looks to work increasingly with local filmmakers. Spivet initially had an October 23rd release – a similar date to Jeunet’s last two films, Micmacs and A Very Long Engagement, which coincidentally were released by Warner Bros France in 2009 and 2004, respectively. Warner Bros for its part had originally been eyeing a November 6th Gravity release in France, but in February this year moved onto October 23rd. Spivet then also moved, to October 16th. Because IMAX was committed to Spivet, and doesn’t split screens in France, Gravity was effectively squeezed out. Ultimately, I’m told Warner Bros preferred sticking to its planned release strategy rather than co-opt it for just the five IMAX screens. (The latter half of October in France is hotly-contested release real estate in any format. Among the recent hits to lay claim, box office and/or prestige-wise, are Asterix & Obelix: God Save Britannia, Amour, The Artist, Paranormal Activity 2 & 3, The Adventures Of Tintin and Little White Lies.) (more…)