Specialty Box Office: Tragic Numbers For ‘Romeo & Juliet’ ; Sloss Promises VOD Numbers For ‘Escape From Tomorrow’

Brian Brooks is a Deadline contributor.

Specialty alternatives to Gravity and Captain Phillips failed to attract significant numbers this weekend as newcomers including Relativity’s Romeo & Juliet release turned in poor-to-adequate numbers. Producers Distribution Agency, which has released a half dozen titles including 2010’s Banksy hit Exit Through The Gift Shop, opened Escape From Tomorrow from first time feature filmmaker Randy Moore in 30 theaters to a so-so $66K ($2,204 PSA). More importantly: Entertainment lawyer/sales agent John Sloss has vowed that this film will be a template in transparency. Sloss told me last week and again this morning that Escape‘s VOD/digital numbers will be reported and he hopes this will encourage others to do the same. VOD numbers have remained a mystery in box office reporting, though it’s widely accepted that they are a huge chunk if not the bulk of many specialty films’ overall gross. I told a rival distributor at the closing night of the New York Film Festival that Sloss/PDA said they would disclose VOD/digital numbers and that person conveyed sympathy for filmmakers, agents etc. for wanting or needing to know the numbers. He also thinks it could be a disservice because the “general public” naturally gravitates to what is popular in terms of numbers and they’ll be exposed to “spin” by the media… (more…)

This article was printed from https://deadline.com/2013/10/box-office-escape-from-tomorrow-vod-green-day-god-loves-uganda-610588/