Jeffrey Katzenberg told a packed audience at Mipcom today that he offered the folks behind Breaking Bad $75M to produce three additional episodes of the hit series. But he had one criteria: They would have to be delivered in 30, six-minute chapters. The DreamWorks Animation chief said he would have used the content to create “the best pay-per-view scripted TV event ever” by releasing the snippets over 30 days on VOD platforms like iTunes for 99 cents per. “There’s no doubt people would buy it every day, everyone would be there waiting for the next six minutes,” he said. The self-confessed fan said he came up with the idea prior to learning how the show would end. Given the ultimate demise of its central character, it was “not a very good idea, as we now know,” Katzenberg laughed. But, he shared the story to exemplify his vision of the potential of short-form entertainment.
Katzenberg is Mipcom’s Personality of the Year and was delivering a keynote this afternoon in Cannes when he made the comments. “I have the courage of my convictions in this, I just think there is a whole new platform” for short-form entertainment to fill up “waiting time.”