This is why the NFL will continue to extract billions of dollars from the TV networks — even a lopsided game with no suspense or intrigue like San Francisco’s 34-3 rout of Houston last night dominated everything else in primetime. In the metered markets, NBC’s Sunday Night Football averaged an 11.6/11, only 1% below the corresponding game last fall, and is expected to deliver a nightly win for the network in adults 18-49.
Betrayal is following in the footsteps of fellow new ABC drama Lucky 7 on a path toward early cancellation. In its second week, the infidelity drama posted a 1.1, down 27% from its underwhelming premiere. Its lead-in, Revenge (1.9), also was down double-digits (17%) from its third-season debut as its reboot under a new showrunner is yet to take hold, while Once Upon A Time (2.5) held steady, down a tenth (4%). (more…)