ABC News will officially announce tomorrow that Good Morning America has won the morning infotainment war for a full TV season. It marks GMA‘s first victory since the 1992-93 season in the news demographic, and in total viewers for the first time since the 1993-1994 TV season when the show was co-hosted by Charlie Gibson and Joan Lunden. GMA not only won every week of the season in total viewers (it won 43 weeks in the news demo), it also copped the No. 1-rated telecast of each of those weeks. For the full 51-week season (Nielsen specialed-out Hurricane Sandy Week owing to massive schedule, and reception, interruption), GMA clocked about 5.3 million total viewers and nearly 2 million adults 25-54, according to Nielsen Media Research.
Growing for a third straight year — up 9% compared to last season’s total viewer average of around 4.9 million — GMA won the 2012-13 season with its largest overall audience and largest season margin (about 680,000 viewers) over No. 2-ranked Today in more than 21 years. In adults 25-54, GMA also increased for the third year in a row — up 4% compared to last season’s demo average of 1.897 million — to deliver its strongest news demo performance in 5 seasons, and beat Today by its biggest news demo gap — nearly 90,000 — in 21 years. (more…)