EXCLUSIVE: It seems a long time ago that Don Jon’s Addiction announced Joseph Gordon-Levitt as a writer/director to be reckoned with, after the film followed its January Sundance debut with a late night bidding battle that ended with Relativity paying a $4 million advance and a $25 million P&A commitment. That is a whopper for a film that was financed by Voltage Pictures’ Nicolas Chartier for around $3 million. Some eight months later, Relativity is releasing the film on 2400 screens under the title Don Jon. Gordon-Levitt plays the title character, a buff bartender who prefers internet porn to his many living and breathing bed partners. The film’s subject matter made it a hard R movie even though there is depth behind its provocative theme. It won’t be hard for this picture to be a financial win, especially if it catches a zeitgeist wave. Relativity production president Robbie Brenner said they held a buzz-building simultaneous screening in 100 cities last week and the crowds were as raucous as the one that first saw the film in Sundance. She and Tucker Tooley said they have done everything they promised Gordon-Levitt in Park City and they hope hard to serve as a home for a new film making voice. I interviewed Gordon-Levitt after his January premiere in Park City, and we did it again this week as he explains the process of going from festival sensation to mainstream ambitions.
DEADLINE: I am curious about what it’s like to see your film become a festival hit and then have to wait almost a year before the public sees it. How much has your movie changed since Sundance?
GORDON-LEVITT: We got a chance to finish the movie, basically. We got a version ready for Sundance, but really, it wasn’t finished. It didn’t have its opening credit sequence, I hadn’t had a chance to refine the voice over. There were a lot of tweaks needed in the editing. It is basically the same movie. No lines got cut, no story moments were lost and no real time was cut from the movie. The screws got tightened, and I think it is a lot better than it was at Sundance. (more…)