‘Modern Family’ Celebrates Strong Starts In Syndication

Modern Family finished its fourth consecutive best-comedy Emmy victory lap just in time to begin celebrating its successful launch in off-network syndication. In broadcast, the series nailed the second-biggest comedy syndication launch in the past five years. It trailed only Warner Bros TV’s CBS multi-cam comedy The Big Bang Theory’s 2011 launch in households, with a 1.5 HH rating. In 18-49 the 20th Century Fox series’ 0.8 rating ties BBT’s off-net unveiling. And, in 25-54, Modern Family (1.0 rating) edges out BBT’s syndie launch (0.9). In New York, the mockumentary hit increased the Fox O&O’s household ratings 54% at 7 PM and 20% at 7:30. In Los Angeles, with Modern Family, the Fox O&O jumped 75% and 32% in the same time periods.

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The ensemble comedy, which airs initially on ABC, also made inroads in its USA Network debut Tuesday night. Over its three hours on USA, the Pritchett family saga young-ed up the NBCU cable net’s primetime by about 13 years, to a median age of 32.2, compared with 45 with Law & Order: SVU on the comparable night last year. Modern Family shed some of SVU’s older viewers – accounting for the USA’s overall drop from 1.58 million viewers in prime same night last year, to just under a million on Tuesday. But the 18-34 crowd jumped by 27%.

This article was printed from https://deadline.com/2013/09/modern-family-celebrates-strong-starts-in-syndication-596558/