Dwight Caines In Talks To Head Sony’s Domestic Marketing After Marc Weinstock Exit

EXCLUSIVE: One day after the surprise exit of Marc Weinstock as head of marketing at Sony Pictures, the studio has offered Dwight Caines the job of head of domestic marketing. He’s expected to take the post before the week is out. Weinstock headed both domestic and foreign, and I am hearing that Amy Pascal and Michael Lynton will likely have Nigel Clark step up in that post. He worked under Weinstock.

Related: Marc Weinstock Is Out In Sony Marketing Shake-Up

Deadline was first to report yesterday that the job would likely be offered to Caines, who is president of Worldwide Digital Marketing for the studio, where he oversees all of the global media spending and strategies to promote digital marketing efforts. He has worked on over 200 digital marketing campaigns for films that include the Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9.

He came to Sony in 1997 from JP Morgan Chase, where he was part of the team that developed the company‚Äôs online banking business. He came to Sony as director, Market Research and has climbed the ladder. Sony likes to promote from within, and it has been known that Caines was well regarded internally and that this opportunity might come his way at some point. Actually, heir apparent was the description I’d heard. (more…)

This article was printed from https://deadline.com/2013/09/dwight-caines-head-sony-domestic-marketing-595675/