Today fourth-hour co-hosts Kathie Lee Gifford and Hoda Kotb have been signed to join the New York Daily News as columnists. NBC News’ Today has been making moves to boost its ratings against ABC News’ now-dominant Good Morning America; New York is the country’s No 1-ranked TV market. They will offer their unique take on food, fashion, pop culture and “fun,” the newspaper said this morning. Gifford has been a morning show staple since her days on Live! With Regis And Kathie Lee, while Kotb has been a Dateline correspondent since 1998 and Giffords’ on-air partner since 2008.