3RD UPDATE; 11:59 AM: CBS pulled off a great football-to-Emmy viewer conversion Sunday night. Just over 19 million people were watching national football play on the network between 7:30 and 8 PM last night, after which the network immediately went to the Primetime Emmy Awards broadcast, which started about 3 minutes late and averaged nearly 18 mil. It’s been years since the Emmycast got kissed by a football game like this. Last year, when the Emmy Awards aired on ABC and clocked 13 million viewers, its lead-in was a red-carpet arrivals show that averaged a pathetic 5.6 million viewers. The year before that, on Fox, the trophy show averaged 12.4 million, after a red-carpet arrivals show that averaged an only slightly less pathetic 6.1 million viewers. Hopefully this drives stake through red carpet shows. Can we all agree that the way to fix the Emmy Awards ratings woes is not to single out token deceased industry VIPs who represent various demographic groups and who mentored stars who have new series about to debut on broadcast networks, but to dump red-carpet arrival shows in favor of football?
In ’10, the Emmycast, on NBC, got moved to Monday night to get out of the way of that network’s football commitments. In ’09, when the Emmys last aired on CBS, the network had a national football game that night, and it averaged more than 18 million viewers. Sadly, the game ended at 7:33 PM, after which a quick post-game yak-fest slipped to 15.5 million, then and a truncated 60 Minutes brought the number down to 13.1 million. That year’s Emmy ceremony averaged 13.5 million viewers.
2ND UPDATE, 10:55 AM: Nearly 18 million viewers watched last night’s 65th Annual Primetime Emmy Awards — the trophy show’s biggest audience since 2005 and about 4.4 million viewers better than last year. The CBS franchise also jumped 26% in the demo (4.9 rating) compared to last year to nail Emmys’ best demo ratings since 2006. The Emmycast also delivered a 5.8 in adults 25-54 — up 21% — and 4.5 in adults 18-34 — up 50%, which may put to rest complaints about Cory Monteith having been included in the list of recently deceased industry notables who received very special tributes. (more…)