Controversy put Randy Moore’s Escape From Tomorrow on the radar at Sundance, where critics predicted that the fictional drama filmed without permission at Disney World would have to get past a courtroom before it reached theaters. As Escape nears its October multi-platform release, it has been deafening silence from Disney; not even Jiminy Cricket is chirping. That is the worst thing that could happen to a film where the venue is the only recognizable thing in a feature made on the cheap with no stars. Escape earned early notoriety for its subversive shoot after the filmmakers got The New York Times to flog a brewing David Vs. Goliath battle at Sundance. Turns out that newspaper was simply slinging hype and reflecting wishful thinking from the film’s backers. Disney doesn’t seem to care and the film is left to fly or die by its merits. At this weekend’s genre-heavy Fantastic Fest, where movie geeks gobble up subversive films, the pic screened with a whimper.
Cinetic sales rep John Sloss, whose Producers Distribution Agency is releasing the picture after it went unbought at Sundance, tells me some interested buyers were wary of crossing Disney when the film first screened. Sloss said he had offers, but Deadline has heard they were smallish and that Disney’s ire wasn’t the big factor. Getting a rise out of a corporation can be the best thing that can happen to a small film; earlier this year, the documentary Blackfish got on the map after its subject, Sea World, publicly griped about the characterization of multiple deaths involving its killer whales. Disney hasn’t made a peep, robbing Escape From Tomorrow of a lot of free publicity. (more…)