Nielsen Cleared To Buy Arbitron For $1.3B

The FTC today gave its blessing for the deal, which was announced in December. Nielsen Holdings will pay $1.3B, or $48 a share, to acquire Arbitron, its rival best known for radio-audience measurements. “We are looking forward to providing all of the benefits of the combined company to our new clients in the radio industry and their advertisers, driving incremental value for them as well as our shareholders,” Nielsen CEO David Calhoun said in a statement. “The area of cross-platform measurement is still in its early stages, and its value is yet to be determined by the market.” Read the news release after the jump:

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