UPDATED: Both Sleepy Hollow and Bones went up a tenth in the finals to a 3.5 and 2.3 18-49 rating, respectively. Sleepy Hollow now stands as Fox’s highest-rated fall drama premiere in 7 years, since Standoff in 2006.
PREVIOUS: That’s how the broadcast networks would want to begin the rollout of new shows, with a strong opening out of the gate. It came courtesy of Fox’s new drama Sleepy Hollow last night. The pilot, co-written by Alex Kurtzman & Bob Orci and directed by Len Wiseman, drew a 3.4/9 among adults 18-49. It edged Fox’s breakout midseason drama The Following (3.1 18-49 rating in the fast nationals, 3.2 in the finals) to post the highest drama debut rating since last September’s bow of NBC’s Revolution, which was buoyed by a big The Voice lead-in and a preview during the Summer Olympics. This marks Fox’s highest-rated fall drama premiere in six years. Sleepy Hollow, a contemporary take on the Headless Horseman tale, grew an impressive 55% from its lead-in, the season premiere of veteran Bones (2.2/7), which was in line with last year’s opener. Understandably, Sleepy Hollow dwarfed Fox’s drama premiere in the time slot last year, the long gone Mob Doctor (1.5/4). Like The Following and Revolution, Sleepy Hollow will likely add as much as 50% or more to its live ratings within the 7-day playback window.