Lifetime Picks Up Personal Shopping Reality Series From The Weinstein Co.

EXCLUSIVE: Project Runway producer The Weinstein Co. has teamed with Lifetime for another fashion-themed reality series. Lifetime has greenlighted Million Dollar Shoppers, a six-episode hourlong series set in the exclusive world of personal shopping. It will premiere on October 10, at 10:30 PM, immediately following Project Runway, before moving to its regular time slot at 10 PM on October 24. Each episode of Million Dollar Shoppers will feature three personal shoppers as they try to meet the fashion needs of their rich, famous, powerful and often high-maintenance clients. With their pride, reputation and, ultimately, final commission on the line, the shoppers take close inventory of their clients’ closets and homes before consulting with them about the task, ranging from finding an outfit for a specific event, packing for an upcoming vacation or an entire wardrobe makeover. With the customers’ credit cards in hand, the shoppers use their retail sense and fashion connections to purchase what they believe fulfills their clients’ vision until the clients meticulously review all purchases before approving each and every expense. Each week, viewers will follow the driven shoppers to see who rakes in the most commission and the ultimate bragging rights. Personal shopping has drawn interest from TV recently, with Girls‘ Lena Dunham and Jenni Konner developing a comedy for HBO about long-time Bergdorf Goodman personal shopper and New York institution Betty Halbreich. (more…)

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