Netflix Launches in The Netherlands

A day after its breakthrough deal with the UK’s Virgin Media, Netflix has launched in the Netherlands, its 41st country. The company had previously signaled its intention to move into the territory but had not provided details. The monthly subscription has been set at 7.99 euros ($10.60), which is higher than what it charges in the UK, but less than in the Nordics. On offer will be Netflix’s original series like House Of Cards and Orange Is The New Black, plus TV shows, feature films and local Dutch titles. Of the launch, CEO Reed Hastings said, “We’re proud to bring the future of television to the Netherlands. The Dutch have incredible broadband, but until today have not been able to take full advantage of their fast connections.” Yesterday it was announced that Netflix will join UK pay-TV service Virgin Media. That’s the first time it will appear alongside traditional cable channels on such a platform. It will be available to all 1.7M Virgin households by year’s end.

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