Will Apple’s New iPhones Thrill Investors More Than Consumers?

That’s the way things look ahead of tomorrow’s long-awaited product announcement. Just about everybody anticipates two new iPhone models — as well as an updated iOS 7 operating system, and perhaps a Pandora-like Internet music service and a software upgrade for Apple TV — that plug holes in Apple‘s business model but probably won’t dazzle fans who expect the company to dance on technology’s cutting edge. One year after it introduced the iPhone 5, Apple’s iPhone 5S is expected to offer high-end users some modest improvements. It likely will have a more powerful processor, a better camera, fingerprint recognition for security, near field communications, and some new colors. In other words, it will have just enough to reassure iPhone fans that they don’t have to envy Android users who’ll approach the holiday shopping season with several improved choices from manufacturers including Samsung, Motorola, and Sony. But investors will be more interested in the second model, expected to be called iPhone 5C, that Cowen and Co. analyst Timothy Arcuri predicts will be little more than “a glorified iPod Touch with a cellular radio.” (more…)

This article was printed from https://deadline.com/2013/09/apple-iphone-appeal-investors-consumers-581670/