And the hits just keep on coming.
You could tell from the smiles on the faces of Universal executives that Sunday night’s Toronto Film Festival premiere of the Formula 1 racing drama Rush was a smash hit at the Roy Thomson Hall. Not only did the filmmakers, including director Ron Howard, receive enthusiastic standing ovations, but the real-life subject of the film, Niki Lauda, received a rousing standing O when introduced after the film finished.
The story is a powerful one, revolving around the intense rivalry during one season in the 1970s between drivers Lauda and James Hunt, and what happens during the course of that year is the stuff of great human drama. Initially Universal passed on the film when first pitched, even with studio golden boy and Oscar-winner Ron Howard involved. But as circumstance would have it, it all came around again after the film was produced independently (Howard’s first indie since the start of his career with Grand Theft Auto) for a reported $45 million, and Universal is proudly releasing it after all. Universal chairman Adam Fogelson told me he is extremely excited to be launching the film and has great confidence in it. “We are going to make this work,” he said with certainty. The reaction here Sunday night can only increase his confidence.
At the Thompson Hotel post-screening party, everyone involved was getting great compliments on the finished film across the board. Especially Howard, who noted that not only men were responding but surprisingly women, too. “Women responded to the movie differently, but even with more emotion and intensity than men, both genders testing it super high,” he said of the film, which is not your typical Formula 1 racing movie, but a great character study that happens to be set in the world of auto racing. I first saw it early in the marketing process in May and thought then, and still now, that the pure emotion of the story of the rivalry between these racing icons would have great appeal way beyond the partisans of the sport. I also think it has Academy potential with no-brainer nominations for Anthony Dod Mantle’s superb cinematography, the editing, sound, Hans Zimmer’s score and Daniel Bruhl‘s stunning supporting turn as Lauda, who endures a horrific accident on the track. That’s all in addition to possible directing, writing and picture considerations. (more…)