Will Amazon Offer Free Smartphones?

I’ll believe it when I see it. Still, former Wall Street Journal tech journalists Amir Efrati and Jessica Lessin have a lot of people wondering about the possibility this afternoon with a report that the e-retail giant is “considering” just such an offering, citing “people familiar with Amazon’s effort”. They note that the talk involves a phone that consumers could order directly from Amazon without having to sign a multiyear contract with a service provider that would subsidize the device. How would Amazon recoup the $200 or so cost to make the smartphone? The article acknowledges that this is one of many “unanswered questions about the plan and what strings will be attached.” The writers say that Amazon could offer the device to people who pay $79 a year for Amazon Prime, which includes free shipping for some products and access to the company’s video streaming service. They also speculate that Amazon could sell ads and steer smartphone owners “to shop for goods through Amazon.com and to purchase digital media and apps through its app store”. (more…)

This article was printed from https://deadline.com/2013/09/will-amazon-offer-free-smartphones-580505/