MSNBC To Air ALMA Awards Live As Part Of New Deal

LOS ANGELES—NCLR (National Council of La Raza) and Comcast NBCUniversal announce a partnership to air the “2013 NCLR ALMA (American Latino Media Arts) Awards®” LIVE on MSNBC with programming on MSNBC, mun2 and digital platforms including and The “2013 NCLR ALMA Awards” on MSNBC will be live for the first time since its inception in 1995. The telecast, during National Hispanic Heritage Month, will celebrate the contributions of Latinos in the entertainment industry with a look back at this year’s outstanding achievements; tributes to career excellence, outstanding causes and philanthropy; and inspiring music performances and acts. The barrier-breaking awards show is the only nationally televised prime-time English-language program celebrating Latino contributions to entertainment and media. In addition to the live “NCLR ALMA Awards” special, MSNBC will also present a one-hour news special discussing issues impacting the Latino community. The special will draw on the most important issues that the Latino community and the country are facing, such as immigration reform and education, as well as the causes featured by the honorees of the awards tributes. (more…)

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