David Bloom is a contributor to Deadline.
Microsoft’s announcement this morning that Steve Ballmer, the oldest of the old guard at what was once the biggest of the big tech companies, is leaving as CEO should be a major deal in Hollywood as well as Silicon Valley. After all, Ballmer and the tech giant he’s helped run for more than three decades have spent billions of dollars on countless entertainment-related initiatives trying to take their tech success to Tinseltown, including the latest big hire of former CBS network chief Nancy Tellem as president of Microsoft’s entertainment and digital media division. But will Hollywood notice Ballmer’s departure? Not really. He doesn’t even do the big CES keynote address anymore. And Hollywood’s likely indifference says a lot about Ballmer, Microsoft and the challenges the entire tech industry continues to have in decrypting Hollywood (and to be fair, vice versa).
At the May unveiling of the Xbox One, Tellem got on stage to say her unit is producing video programming for the console across every genre. She intimated that the studio’s programming would move far beyond traditional television, to take full advantage of the connectivity, motion-detection, emotion-detection and other interactive capabilities of the Xbox One. Less clear is whether that interactive programming will find an audience, especially given Xbox One’s high price, poor E3 showing and competition from a new Sony device and lots of far cheaper and more mobile alternatives. Audience sizes, especially in the first couple of years of the new console, will almost certainly be uncomfortably small for yet another expensive entertainment venture.
To head off some of that, as Deadline’s Nikki Finke and David Lieberman wrote, Ballmer recently joined Tellem on a series of meetings with Hollywood big-shots. The June trip was designed to both test support for their programming initiatives and build more interest among talent, dealmakers and producers. What hasn’t surfaced is whether those conversations have turned into anything substantive.