Marvel Teams With ‘Spider-Man’ Broadway Producers For $30M Touring Live Experience

The man who put the Rolling Stones back on the road and Spider-Man on Broadway is now going to bring Marvel’s costumed characters to life in a town near you. In a partnership between Marvel and live entertainment producer Hero Ventures, former Live Nation chairman and Spider-Man: Turn Off The Dark producer Michael Cohl will produce the Marvel Experience. Described as a “first-person superhero adventure” and set to debut next year, the $30 million themed production will feature dozens of Marvel characters combined with multimedia technology, original 3D animated movies and a 4D motion ride, all in a traveling dome complex the size of two football fields. The plan is to bring the Marvel Experience to two dozen cities around the US in 2014 with weeklong stays in each. “Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience,” said Sean Haran, Marvel’s VP Business Development, in a statement Wednesday. Spider-Man co-producer and veteran stage and touring Jeremiah Harris also will produce the Experience along and Hero Ventures’ Jason Rosen a former Sony Pictures exec. Hero Ventures was founded in June 2012 by former Gersh player agent Doug Schaer and sports lawyer Rick Licht.

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This article was printed from https://deadline.com/2013/08/marvel-teams-with-spider-man-broadway-producers-for-30m-touring-live-experience-569297/