Could A Viacom-Sony Deal Lead Cable Operators To Raise Prices For Streaming?

It just might if it frightens them enough to accelerate their efforts to make people pay for broadband based on how much they use — the same way they pay for electricity or water. “This isn’t just a side show,” independent analyst Craig Moffett says. “This is THE central issue defining the value of the cable industry going forward.” And the pricing model could rock streaming companies including Netflix or, perhaps, Sony. It would be “a material risk” to Netflix’s prospects if a Sony-Viacom agreement leads to usage-based pricing, Bernstein Research’s Carlos Kirjner says. (more…)

This article was printed from https://deadline.com/2013/08/could-a-viacom-sony-deal-lead-cable-operators-to-raise-prices-for-streaming-565562/