RATINGS RAT RACE: Lea Michele, One Direction, And ‘Teen Choice Awards’ Ratings

Glee star Lea Michele made her first on-stage appearance since the death of co-star/boyfriend Cory Monteith at Fox’s Teen Choice Awards last night. It was mixed ratings result: the trophy show suffered one of its smallest crowds in years but did snag more teens. Instead of 2.4% of the country’s teen viewers – last year’s haul – Sunday’s Teen Choice Awards logged 2.8%. Fox did not promote Michele’s appearance in advance but it was widely known in social media so it’s a surprise that she didn’t move the needle more in terms of overall eyeballs. Fox attributed the teen boost in its morning ratings report to performances by One Direction and Demi Lovato, The X Factor’s sole surviving non-Simon-Cowell judge. But, overall, early stats suggest the trophy show clocked only about 2.6M viewers, which would mark the first time since at least 2006 the show has logged under 3M viewers. (more…)

This article was printed from https://deadline.com/2013/08/lea-micheles-first-on-stage-appearance-since-cory-monteith-death-fails-to-boost-teen-choice-award-ratings-562411/