Specialty Box Office: ‘In A World’ Bows With Gusto; ‘Blue Jasmine’ Still Golden

Brian Brooks is a Deadline contributor.

Sundance screenwriting award-winner In A World…, by director/writer/star Lake Bell, reigned over the Specialty Box Office this weekend, which also showed a strong number from a Bollywood title. Roadside AttractionsWorld opened in three L.A. and NYC theaters, grossing nearly $71K and averaging $23,660.

Roadside noted the title received an 86% Fresh on Rotten Tomatoes Sunday, touting its weekend numbers. Said Roadside’s Howard Cohen reporting numbers today: “Lake Bell did a large amount of TV, online and print interviews and got wide coverage for her Waldo Salt Screenwriting Award-winning comedy that she starred in, directed and wrote. Next week we expand into 8 new top markets and expect to be in the range of 25 screens, with further expansion in following weeks.”

Indian film Chennai Express also curried favor with North American audiences this weekend, rising atop the Specialty box office in an otherwise banal three days for limited release cinematic newcomers. Touted by its U.S. distributor UTV Communications earlier this week as “one of the most anticipated Indian film” in recent memory, the film debuted in what it described as one of the largest rollouts ever in North America for a film hailing from the subcontinent. In 196 theaters, the feature by powerhouse Indian director Rohit Shetty and star Shah Rukh Khan grossed $2.225 million for a $11,352 average. (more…)

This article was printed from https://deadline.com/2013/08/specialty-box-office-in-a-world-bows-with-gusto-blue-jasmine-still-golden-562197/