Add PBS CEO Paula Kerger to the list of network chiefs not buying what NBC Entertainment chief Bob Greenblatt was selling at Summer TV Press Tour about Flat being the new Up, ratings-wise. PBS is up 5% in primetime this year versus last, Kerger noted this morning at the tour. A chunk of that increase comes from the whopping 26% ratings spike PBS is enjoying on Sundays, thanks largely to Downton Abbey – which, irony of ironies, is a property of NBCUniversal International. Downton, Kerger noted, clocked around 8 million viewers in its most recent run, which makes it PBS’ most watched scripted series ever and the second most watched program of any genre, behind only Ken Burns’ docu The Civil War. “We are living in a golden era of drama in television…Sunday night on public television has become a great night for drama,” Kerger gloated.
She thanked cable networks that once gave PBS stiff content competition for “pivoting” in their programming strategy which “left a big opening” for public broadcasting. (more…)