Netflix Introduces Individual Profiles For Different People In A Household

LOS GATOS, Calif., Aug. 1, 2013 — Netflix, Inc. (NASDAQ: NFLX), the world’s leading Internet television network, today introduced “Profiles,” a new feature that makes it easier for everyone in the household to get the most out of Netflix.

Starting today, Netflix members can create a separate “profile” for each member of their household, who will each see a uniquely personalized experience based upon their individual watching habits, their personal favorite shows, and favorite genres, all driven by Netflix recommendation technology. Each account can have up to five profiles, included at no extra cost in the basic subscription price. (more…)

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