“McDonalds did not pay, and did not have approval” on The Crazy Ones pilot episode, exec producer Jason Winer told TV critics today at TCA. In the first episode of the new CBS comedy from David E. Kelly and Winer, a Chicago ad agency head and his daughter, played by Robin Williams and Sarah Michelle Gellar, try to get Kelly Clarkson to sing the old McDonalds jingle in an effort to hang on to that important client. Using a real brand is exciting…making up the names of products would not seem so real” Winer explained. “So far no money has changed hands”.
“If you look under your chairs there’s a Happy Meal there right now,” Williams jumped in. (more…)