Ratings Rat Race: Royal Baby Doesn’t Boost Cable News Numbers Much

Coming off the George Zimmerman trial, the Asiana plane crash, and the birth of Kanye West’s North heir, exhausted cable news viewers roused themselves only slightly yesterday to learn about the Royal Baby arrival. CNN gained the most at 3 PM ET when news of the birth erupted, handily winning the hour among 25-54 year olds (304,000 to FNC’s 225,000), though its 875,000 total viewers still left it significantly behind FNC’s 1.643 million. MSNBC brought up the rear with 109,000 in the demo and 426,000 overall.

At 4 PM, when the royal family formally made the announcement on its Palace Placard, FNC had the edge over CNN in the demo, with 326,000 viewers and 316,000, respectively.

This article was printed from https://deadline.com/2013/07/ratings-rat-race-royal-baby-doesnt-boost-cable-news-numbers-much-547477/