Apple Looks To Revive iPhone Maps With Deal For Transit Navigator HopStop: Report

This is actually the second of two agreements this week to upgrade Apple’s much maligned iPhone 5 mapping features, says Bloomberg which disclosed the HopStop acquisition. The app operates in 500 cities, and helps users find the fastest routes to destinations whether they’re walking, driving, or using public transportation. That should complement another agreement Apple made this week to buy Locationary┬áInc., which uses real-time information to help people find businesses on their phone maps. Apple could use the features: The company was humiliated last year when it introduced its own mapping service, replacing the popular Google Maps. Many people who used the Apple substitute ended up lost, leading some company watchers to wonder whether it had lost its mojo after CEO Tim Cook succeeded Steve Jobs, who died in 2011. Cook apologized for Apple’s map shorctomings last year. HopStop currently produces apps for Apple and Android phones. Last month Google bought Waze, which uses crowdsourcing to provide routing and real-time traffic updates, including police presence, road accidents, speed cameras, and hazards.

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