TOLDJA! Weinstein Co. Can Title Its Movie ‘Lee Daniels’ The Butler’, If It Wants

UPDATED, 8:07PM… Both sides are claiming victory — of course — in the battle over The Butler. As Deadline first reported Thursday and then updated this morning, the MPAA said tonight that its original ruling in the case went too far, and it has overturned the part that excluded the Weinstein Company from using the word “butler” in the title of its historical drama. The MPAA Appeals Board’s decision — read it here and decide for yourself — says TWC can use the word “butler” in the title, but all words in the title have to be of same size/prominence. If the company indeed decides to title the film Lee Daniels’ The Butler, though, “Lee Daniels” has to be 75% the size of “The Butler.” TWC has to pay $400,000 to the Entertainment Industry Foundation as sanctions for violating the July 2 award and must pay the charity $25,000 per day to for violating today’s award, which increases to $50,000 a day if they don’t issue new digital materials (trailers, TV ads, etc.) for the film by July 26 and new print materials by August. TWC also has to pay Warner Bros’ $150,000 in legal fees. Some background, for those who might have been on safari the past few weeks, after the jump: (more…)

This article was printed from https://deadline.com/2013/07/toldja-mpaa-oks-weinstein-co-to-use-lee-daniels-the-butler-545346/