EXCLUSIVE: When controversial French sensation Blue Is The Warmest Color won the Cannes Film Festival Palme d’Or, it was expected to be a major player in the upcoming Oscar race for Best Foreign Language Film. Now it’s ineligible to compete and not even impassioned pleas from Sundance Selects, its American distributor, have done the trick. This unexpected development as first reported on Deadline is due to its October 9th French opening. Local distributor Wild Bunch will not change the date in order to comply with an arcane Academy rule that says each film must have opened in the country of origin by the end of September. Now Sundance Selects/IFC Films President Jonathan Sehring who picked up the U.S. rights to Blue in Cannes is very disappointed that this decision appears irreversible. “I talked to them about it and said it was a missed opportunity if you don’t qualify it. So they actually were going to do a qualification run in the town where it was shot in Northern France,” Sehring tells me. “But ultimately the French governing body said no. It had to be a wide release in order for it to qualify and so [Wild Bunch] called and said ‘We don’t want to move off our date. We have a great date.’ It’s unfortunate.”
Although it won’t help Blue this year, Sehring hopes the Academy will deep-six the September 30th eligibility date and change it in the future to be more reflective of the realities of the international film industry. “It’s a global business right now and [it’s not good] to hold the Foreign Language titles to a September 30th date. This present Academy administration has been really great about re-visiting things that don’t really make sense and I’m just hoping that will happen.” However as a distributor he does fully understand the Wild Bunch decision and its box office potential in France. “What could be better than that for them? If the French want to choose it as next year’s title I can always hope there, but unfortunately it didn’t work out in terms of qualification,” he said.